What does leveraging the Long Tail means? It describes the retailing strategy of selling a large number of unique items in relatively small quantities – usually in addition to selling fewer popular items in large quantities.The distribution and inventory costs of businesses successfully applying this strategy allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items. The total sales of this large number of “non-hit items” is called the Long Tail.Online retailers, in contrast, do not have to worry about saving precious shelf-space as there is no shelf space on the internet!The costs of maintaining a physical store are removed, costs drastically reduce, and this allows online stores to target micro, or niche markets.
The website i am going to introduce is OurDeal. It is an online marketplace to sell vouchers for people who are interested in their offers. Sign up to become a member of OurDeal and receive incredible daily Deals straight to your inbox. Choose the Deal that tickles your fancy, click ‘Buy’ and share the Deal with all your friends on Facebook and Twitter because a Deal is only activated once the minimum number of buyers is reached. Once we hit the magic number your credit card will be charged and your voucher will be emailed to you within 24 hours. All that’s left to do is print out your voucher and enjoy your Deal! This offer deals are only availabe all around Australia and unfortunately not for people living outside of australia.
So what are the advantages of OurDeal? More selection as OurDeal provide ‘mass market’ appeal, offering vouchers to top destinations , nice delicacy, cheap gyms and etc. Lower price as there is less overhead (no storefronts for either store) and also 50-80% discounts off their original price on the vouchers. Algorithmic Data Management – OurDeal is a great example of a site that helps customer find similar products based on their ‘clicks’. If you click on a certain State, it will show you the available vouchers for use on that particular area. So what are you guys waiting for? Get it while stock lasts.